Copywriting Portfolio

Web Copy

Social Capital and Networking Community (pdf)
Home page copy for online learning community.

Sales and Marketing Copy

Abundant Networking Coaching Series Sales Page
A sales page for a coaching course. Here is the Early Bird email copy (pdf) and the Final Reminder email copy (pdf) that went out along with this sales page.

Coaching Into Greatness Amazon Campaign
Copy created for the Amazon book launch/campaign of Coaching Into Greatness: 4 Steps to Success in Business and Life. Accompanying email template (pdf) for campaign participants.

Financial Business Support Portal/Services membership promotional page
This is the copy for a sales page created for the purposes of selling memberships to a web-based business resource service. (This is just the basic, formatted copy and does not represent the final web presentation.)

Social Capital and Networking Community conference binder insert (pdf)
A binder insert to be included in the materials of a conference, to raise awareness and attract potential members to an online learning community.

Article Marketing/Web Articles

Articles created for a site selling raw honey products:

Honey - Nature’s Medicine Cabinet (pdf)
Looking Good, Honey (pdf)
That “Honey Do” List Just Got Longer (pdf) - a compilation version of the two articles above.
Raw Honey Recipes (pdf) - two recipes using raw honey

Soni Pitts “Expert Author” article listings
I keep a library of web articles on the article directory EzineArticles.com. I have over a hundred articles there at present. Many are self-development or self-help in nature, having been written in my position as a personal and spiritual development coach. However, there are several other topics, as well, showcasing a broad spectrum of topics and styles.

Newsletters

I am currently writing and editing the CoachVille Member News (CVMN) for CoachVille, an international coach training company. The twice-monthly e-newsletter has a distribution of over 20,000 members. 

Sample Issues (proprietary links removed):

May 3 2006 
Feature Articles: Game-Based Learning and Winning the Conference Game

Aug 16 2006 
Feature Article: No Rest For The Weary: The Coming Retirement Disaster and What You Can Do To Help

Nov 23 2006
Feature Article: Is Your Business Model Changing?

Other Materials

50 Ways to Reach Your Goals (pdf)
Free ebook created for my coaching practice.

Creating a Compelling and Effective Online Networking Profile (pdf)
A special report that I created as a promotional give-away to market an e-learning package.

Critique/Editing

Dog Training Site makeover
Email exchange of critique and suggestions for sales and marketing copy. For privacy and safety reasons, client's name and relevant links/contact info have been redacted. (Since email correspondence can be jumpy, choppy and out of sync as emails pass each other in the night, I’ve done my best to try and edit/arrange the discussion in an order that makes sense to the uninvolved reader, although there are still a few slight and unavoidable misalignments.)